September 13, 2013


It is highly impossible for an employer to find the perfect employee by means of physical traits and personality. When you live in a small world that has 7 billion people living in it, chances are 1 to a billion to find the perfect employee. Now comes in the dilemma of how an employer chooses someone to represent the company in sales. A sales representative is not just the person that represents the company to the public, but also the person responsible in increasing the sales of the company by convincing consumers to buy their latest product. Since society, in itself, varies in a lot of ways, this is where the personality of the sales representative becomes important. The personality trait of a sales representative that is suitable to execute this job is the lone wolf, the relationship builder and the hard worker.

The lone wolf is known for being an egocentric and for following their own rules. This kind of people is selfish due to their competitive nature. Even if so, they can still co-operate with others although they mostly work on their own. For example, in a team, the lone wolf would complete a task by themselves than being in a pair because they prefer to keep their ideas to themselves than to share with someone else. This is because when sharing ideas, there is the tendency of an idea to be stolen and the lone wolf dislikes that. Apart from that, the lone wolf is undefined by the rules because they usually follow their own rules. They have the desire to re-do things their own way despite changes in the policy of the company. This makes them capable to still be themselves after going through a lot of different situations. The competitiveness and the ability to stay true to themselves makes the lone wolf a perfect personality for a sales representative.

The relationship builder is the kind who is very generous with the customers and helps solve problems. This kind is focused on building a long-term relationship with both the customers and co-workers. They are usually friendly and full with enthusiasm, hence making the atmosphere more comfortable when they're around. Relationship builders can talk about anything and everything with their customers on the belief that when a solid relationship has existed, the consumers would trust the products of the company by buying it, thus boosting sales. On another note, this kind is like a problem solver because they are really helpful to the customers in addressing typical shopping problems like, "is it worth spending $2000 on this Jimmy Choo shoe ? What color does this dress go perfectly with ? ...". Due to their friendly approach and being a problem solver, the relationship builder is also another personality suitable for a sales representative.

Finally, the hard worker is famously known as the kind who are eager for improvement and can be mistaken as a debater. They welcome and appreciate feedbacks and constructive criticism as it allows them room to improve in areas they are weak at. From there, improvement made would result in providing a better service for their customers. The hard worker is always prepared for their customers as their customers are their main priority. By improving themselves and be fully prepared, the customers would feel satisfied with the sales representative and also, might buy the product the hard worker is selling. Besides that, the hard worker has provocative and unique points of view, which gives them an edge in selling products or to create profitable sales. In meetings, they tend to question everything and be the devil's advocate just so that the decision made in the end benefits them and the stakeholders, which explains why they are often deemed as the debater. The eagerness of wanting to be better and owning different views makes the hard worker a 'must trait' for a sales representative.

The three traits of a sales representative that is beyond perfect to pull of this job is the hard worker, the relationship builder and the lone wolf. Although individualistic, the lone wolf is competitive and is true to itself. The relationship builder is what customers are looking for because they are friendly and helpful. The hard worker provides better service for the customers because of self-improvement. Being a sales representative may look and sound easy but it is not. They have to deal with different kinds of people everyday and give out new strategies to increase sales. These traits are what an employer looks for and what an employer needs in their employees, specifically, sales representative. Both carry the same mission but it is the duty of the sales representative to attract customers with their amazing personalities.

Have a nice day